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A trio of veteran content strategy consultants—Carrie Hane of TanzenDina Lewis, CAE, of Distilled Logic, and Hilary Marsh of Content Company — partnered with the ASAE Foundation to research content strategy adoption and maturity in membership and trade associations. The report from the study, “Association Content Strategies in a Changing World,” was released in 2019. This site chronicles the ongoing collaboration on this exciting project.

Download the final report: http://bit.ly/assn-content-strategy-report
($9.99, or free for members of ASAE)

Presentations of Findings

August 20, 2018
ASAE Annual Meeting
Leading with Content: Using Content Strategy to Advance Business Goals
Chicago, IL

June 27, 2018
Association Media & Publishing Annual Meeting
Emerging Strategies for Creating and Managing Content
Washington, DC

May 23, 2018
ASAE Membership, Marketing & Communications Conference
Association Content Strategies for a Changing World
(link to PDF presentation on Slideshare)
Washington, DC